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Which Unified Communications Platform is right for me?

By the end of 2024, the Unified Communications (or UC for short) market is predicted to reach a value of over $143.5 billion! With the UC world showing no signs of slowing down, now is the time to find the right Unified Communications platform for you. Before jumping in, learn why successfully selling UC starts with the platform you choose. Keep reading to learn why the right UC platform is crucial for effectively selling Unified Communications.

By the end of 2024, the Unified Communications (or UC for short) market is predicted to reach a value of over $143.5 billion! With the UC world showing no signs of slowing down, now is the time to find the right Unified Communications platform for you. Before jumping in, learn why successfully selling UC starts with the platform you choose.

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great features in a uc platform

1. Features – Reliability but with all the bells and whistles!

Choosing a platform with a wide array of features is imperative for enticing a wide range of customers in many different markets and verticals. Even if you are new to the UC market or have been around for a while (or somewhere in-between), you are likely aware that most companies charge more for premium features. Finding a platform that gives you full access to all of the premium features under one license lets you increase your margins, control your packaging and sell UC in a way that fits both your end users needs and your business model. All these features only work if it is built on a reliable platform, and not all platforms are created equally.

  • Collaboration
  • Call Center
  • Presence
  • Video
  • Mobility
  • Call Management
  • Instant Messaging
  • Conferencing
  • Unified Messaging
  • Cloud Deployment
  • BYOD Support
  • Multi-tenant
  • Hardware Agnostic
Unified Communications Platform must be able to integrate

2. Integrations – It’s all about the API !

What happens when you want to expand your Unified Communications platform features or need to customize them to fit your client’s needs? Choose a platform that offers a robust, flexible, and agile suite of API’s to integrate with third party services. What if you require connectivity to a CRM? Look for a platform that not only integrates with the most popular CRMs but can also be tailored to focus on a particular vertical you may want to focus on such as medical, legal, or auto dealerships.

Do you prefer an automated on-boarding experience where your billing is tightly integrated? Finding a UC platform that also has a robust OSS/BSS sales, on-boarding, provisioning, billing and payment software without sacrificing on features may seem like more work in the beginning, but being able to streamline your business operations is completely worth it.

Unified Communications Platform for a Global Workforce

3. Pricing Model – Flexible options are the key!

The era of the mobile workforce is upon us. In fact, an estimated 80% of the global workforce is now performing deskless work every day! Unfortunately, when it comes to selling Unified Communications (UC) features to these deskless employees, many systems operators, carriers and service providers are stuck investing in their platforms on a per-seat basis. That limits them to chasing only about 20% of the workforce – those with actual seats and desks, and risking losing revenue or at the very least greatly reducing their margin.

Now that we now the majority of the workforce today doesn’t have a desk, does it make sense to choose a UC platform you have to sell by the seat? We don’t think so! That’s why we’ve partnered with netsapiens. Netsapiens’ platform charges for sessions instead of seats, which we think is the only way to effectively sell UC. Click the button below to learn more about netsapiens!

The Unified Communications market to reach a value of over $143.5 billion by end of 2024. Source: Grand View Research
80% of the Global Workforce is Deskless Source: Forbes

Are you a business looking for Unified Communications services and not looking to own your own platform? GreenStar Solutions can help find the right Service Provider for your needs. We provide the guidance in the latest voice, bundled voice, and data plans. We incorporate wireless and mobility voice solutions to further improve our clients experience and bottom line. Contact us today!

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